All posts tagged: civet cat coffee

The truth about Kopi Luwak coffee

FNND finds the truth about the worlds most expensive coffee… The civet cat poo coffee (kopi Luwak) – It tastes bad, it’s a stupid idea, it’s a waste of money, and its completely unethical – stop this madness and invest in coffee that is properly produced by a farmer and an agronomist… Kopi Luwak: Cut the Crap! is a social media campaign designed to create sufficient weight of public opinion to lead to the ban on the sale of kopi luwak throughout the world. The campaign targets everyone one involved with the coffee trade, from those who buy a cappuccino on the way to work all the way back to the coffee estate or plantation. Above all, Kopi Luwak: Cut the Crap! is promoting awareness: It believes that if consumers know the truth about the trade, they will probably never buy kopi luwak / boast about it / joke about it or drink it… And certainly no-one would pay the super-premium prices that are demanded for it. Prices that reflect the supposed ‘scarcity’ of the coffee and the ‘difficulty’ collecting it… …